The economy has hit everyone hard, including the Latino community, but the purchasing power of this influential market segment continues to grow. I will be revealing some insider secrets about connecting to the Latino population during this speaking engagement at the Latin Tax Preparers Association (LTPA) Annual Conference December 12 in Orange County, Calif.
Though spending is down across all markets, I want to share with you why courting the Latino community is still a smart move. Because many Latinos have immigrated from countries with economic challenges, a large portion of them operate on a cash basis. So when others are troubled by reductions in credit and interest rate increases, many Latinos have cash available. Knowing how to market to this community is key.
I'm very pleased to share some valuable information with members of the LTPA, an organization in which I firmly believe in. Many things about the tax industry are changing—from preparer licensing to the elimination of major tax software that Spanish-speaking preparers relied on. The LTPA has responded by bringing in different software companies and offering demonstrations in Spanish through a series of webinars to help its members with the transition.
The LTPA is a non-profit organization dedicated to uniting the voices of Latin tax preparers. The LTPA provides its members with discounted Continued Education Courses, access to valuable tax libraries, and access to monthly conference calls on topics from growing their tax practice to important tax law changes and how they affect the community they serve. Its next conference, open to member only, takes place in Orange County, California, December 12, 2009.
Sunday, November 22, 2009
Saturday, November 21, 2009
Tri Tax Founder Carlos Marquez Welcomes New President and CEO Frank Montano
I am pleased to welcome seasoned business executive and franchising expert Frank Montano in the position of President and CEO. I plan to remain active in the company as Chairman. We are very fortunate to have Mr. Montano. His resume reads like a who's who of franchising. He's managed multimillion-dollar companies, and we're looking forward to the level of experience and expertise he brings to Tri Tax.
Montano, who is fluent in English and Spanish, shares my vision that I started by positioning Tri Tax as an opportunity to secure the American dream regardless of a person's background. "I learned business from the ground up -- not from theory -- so I know how difficult it is to start your own business," he says. "I think I can be useful to franchisees, especially Hispanics, wanting to get into business by advising them and helping them along the way. Nothing is more rewarding than seeing franchisees reach their goals and make a living at something they enjoy and are good at."
His own life has taught him that the sky is the limit, an attitude that he hopes to model for Tri Tax franchisees. "I grew up poor in southern Arizona and learned at a young age that I had to work twice as hard as the other guy to make it in this world. I live by the motto that I learned from one of my first employers, an Arby's franchisee: think big, work hard, make money, play fair, have fun, and make a difference. I hope to make a difference here."
With Montano taking over the day-to-day operations of Tri Tax, I will have more time to focus on moving the company forward in other ways. I got into franchising to help others achieve their dreams and, in doing so, a great company was formed, Tri Tax will always be a major part of my life as Chairman and Founder, and now I can devote more of my time to developing a stronger connection with the community we serve.
Montano, who is fluent in English and Spanish, shares my vision that I started by positioning Tri Tax as an opportunity to secure the American dream regardless of a person's background. "I learned business from the ground up -- not from theory -- so I know how difficult it is to start your own business," he says. "I think I can be useful to franchisees, especially Hispanics, wanting to get into business by advising them and helping them along the way. Nothing is more rewarding than seeing franchisees reach their goals and make a living at something they enjoy and are good at."
His own life has taught him that the sky is the limit, an attitude that he hopes to model for Tri Tax franchisees. "I grew up poor in southern Arizona and learned at a young age that I had to work twice as hard as the other guy to make it in this world. I live by the motto that I learned from one of my first employers, an Arby's franchisee: think big, work hard, make money, play fair, have fun, and make a difference. I hope to make a difference here."
With Montano taking over the day-to-day operations of Tri Tax, I will have more time to focus on moving the company forward in other ways. I got into franchising to help others achieve their dreams and, in doing so, a great company was formed, Tri Tax will always be a major part of my life as Chairman and Founder, and now I can devote more of my time to developing a stronger connection with the community we serve.
Tuesday, November 3, 2009
Tri Tax Knows the Hispanic Market
The Hispanic market is one of the most lucrative markets in America, yet many businesses have failed to substantially tap this market for one reason - a lack of understanding. At Tri Tax, we understand the Hispanic market because our roots are in catering to just such a demographic. Can this knowledge help you your franchise succeed? Absolutely.
Incredible Potential
The Hispanic market is the largest minority market in the entire country, and it is growing exponentially. Every year, this market increases significantly, and represents a larger pool of potential consumer dollars. In fact, the Hispanic market is not just the fastest growing minority group in the US, but the fastest growing consumer market of any kind. The Hispanic population currently sits at 40 million, and is increasing all the time. Furthermore, the economic purchasing power of Hispanics is increasing steadily, and recently topped $1 trillion for the first time. Incredibly, this is a market that many retailers are unable or unwilling to cater to. Much of this comes down to effective communication. At Tri Tax, we understand the Hispanic market and how to tap into this incredible pool of potential.
Know Your Audience
Knowing your potential consumer base inside and out is one of the most basic and fundamental aspects of business. In order to generate business, you need to market yourself. But in order to successfully market yourself, you need to craft an effective message. What constitutes an effective message? It depends on who you are trying to reach, which is why you need to understand the market you are attempting to reach before you begin this process. At Tri Tax, we don't exclusively target a Hispanic audience. But we refuse to alienate a huge potential consumer base because of a lack of effective communication. And this communication goes beyond just speaking Spanish or putting out a Spanish advertisement. Communication boils down to understand the needs of your consumers, and then providing qualified solutions to these needs.
The Tri Tax Advantage
At Tri Tax, we have achieved and subsequently sustained a huge operational advantage over our direct competition by incorporating the Hispanic market into our marketing and business plans. This is an advantage that gets passed directly on to our franchisers. By sharing our knowledge and expertise, we will help you sustain this advantage over your direct competitors. By instituting a few simple operation contingencies, you can give your franchise a significant boost, and give a boost to your chances of long-term success in the process. To learn more about Tri Tax Franchises, and what we can offer you, please visit us online at tritaxfranchise.com, or give us a call at 1-888-400-1667.
Incredible Potential
The Hispanic market is the largest minority market in the entire country, and it is growing exponentially. Every year, this market increases significantly, and represents a larger pool of potential consumer dollars. In fact, the Hispanic market is not just the fastest growing minority group in the US, but the fastest growing consumer market of any kind. The Hispanic population currently sits at 40 million, and is increasing all the time. Furthermore, the economic purchasing power of Hispanics is increasing steadily, and recently topped $1 trillion for the first time. Incredibly, this is a market that many retailers are unable or unwilling to cater to. Much of this comes down to effective communication. At Tri Tax, we understand the Hispanic market and how to tap into this incredible pool of potential.
Know Your Audience
Knowing your potential consumer base inside and out is one of the most basic and fundamental aspects of business. In order to generate business, you need to market yourself. But in order to successfully market yourself, you need to craft an effective message. What constitutes an effective message? It depends on who you are trying to reach, which is why you need to understand the market you are attempting to reach before you begin this process. At Tri Tax, we don't exclusively target a Hispanic audience. But we refuse to alienate a huge potential consumer base because of a lack of effective communication. And this communication goes beyond just speaking Spanish or putting out a Spanish advertisement. Communication boils down to understand the needs of your consumers, and then providing qualified solutions to these needs.
The Tri Tax Advantage
At Tri Tax, we have achieved and subsequently sustained a huge operational advantage over our direct competition by incorporating the Hispanic market into our marketing and business plans. This is an advantage that gets passed directly on to our franchisers. By sharing our knowledge and expertise, we will help you sustain this advantage over your direct competitors. By instituting a few simple operation contingencies, you can give your franchise a significant boost, and give a boost to your chances of long-term success in the process. To learn more about Tri Tax Franchises, and what we can offer you, please visit us online at tritaxfranchise.com, or give us a call at 1-888-400-1667.
Sunday, November 1, 2009
Franchising's Hispanic Boom
As members of the ever-growing Hispanic population are looking to stop working "in" a company, and start working "on" a company, franchising has emerged as the most viable option. This is because of many reasons, but they all boil down to the same motivating factor - a greater chance of financial success.
The Growing Market
It is probably no surprise to learn that Hispanic consumers represent the fasting growing market segment in America. Indeed, Hispanics are expected to account for 25% of the US population by the year 2050. And with the continually increasing economic prominence of Hispanics, this market represents a very lucrative draw for US retailers. These aforementioned factors - increasing economic prominence among Hispanics, and a growing consumer market - have caused franchisers to recruit Hispanic owners much more aggressively than ever before. And, with the options that financial prominence represents, Hispanics are responding positively.
The Draws
The traditional draws of franchising are still very much in place. First, starting a franchise represents a significantly lower risk for entrepreneurs. Each year, less than 5% of franchised businesses close down. Compare this with other startup businesses, which close their doors at over a 60% clip during the first few years of operation. Franchising allows business owners to affordably create a recognizable brand name. By pooling resources and marketing dollars, these businesses present a common front, and stretch their branding dollars further. There is also the added benefit of having an established business model to copy oneself after. This helps first-time business owners avoid costly mistakes that could sink their business.
Outreach
With the lower barriers to entry that franchising represents, coupled with much lower risk and the potential for significant reward, Hispanics are seeing the benefit of franchising, and taking advantage of this business model in record numbers. Franchise Companies are also aggressively reaching out to potential Hispanic owners because of their ability to communicate with and relate to the Hispanic market. Many programs are now in existence that educate heavily-Hispanic communities about the benefits of franchising and the initial exploratory steps to take.
The Tri Tax Opportunity
Tri Tax represents a franchising opportunity that is ideally suited for aspiring Hispanic business owners. We cater heavily to Hispanic markets, and use this demographic to obtain a significant advantage over our competitors. We are looking for qualified Hispanic entrepreneurs who want to build something of value and invest in their financial future, as well as the financial future of their families. Tri Tax has roots in targeting Hispanic consumers, as our Chairman and founder did just that when opening the very first Tri Tax business more than 15 years ago. Our proven business model and outstanding training are the reasons behind the incredible success of our franchises. Interested in joining in on our success? Then visit us online at tritaxfranchise.com, or give us a call at 1-888-400-1667. There has never been a better time to own your own business.
The Growing Market
It is probably no surprise to learn that Hispanic consumers represent the fasting growing market segment in America. Indeed, Hispanics are expected to account for 25% of the US population by the year 2050. And with the continually increasing economic prominence of Hispanics, this market represents a very lucrative draw for US retailers. These aforementioned factors - increasing economic prominence among Hispanics, and a growing consumer market - have caused franchisers to recruit Hispanic owners much more aggressively than ever before. And, with the options that financial prominence represents, Hispanics are responding positively.
The Draws
The traditional draws of franchising are still very much in place. First, starting a franchise represents a significantly lower risk for entrepreneurs. Each year, less than 5% of franchised businesses close down. Compare this with other startup businesses, which close their doors at over a 60% clip during the first few years of operation. Franchising allows business owners to affordably create a recognizable brand name. By pooling resources and marketing dollars, these businesses present a common front, and stretch their branding dollars further. There is also the added benefit of having an established business model to copy oneself after. This helps first-time business owners avoid costly mistakes that could sink their business.
Outreach
With the lower barriers to entry that franchising represents, coupled with much lower risk and the potential for significant reward, Hispanics are seeing the benefit of franchising, and taking advantage of this business model in record numbers. Franchise Companies are also aggressively reaching out to potential Hispanic owners because of their ability to communicate with and relate to the Hispanic market. Many programs are now in existence that educate heavily-Hispanic communities about the benefits of franchising and the initial exploratory steps to take.
The Tri Tax Opportunity
Tri Tax represents a franchising opportunity that is ideally suited for aspiring Hispanic business owners. We cater heavily to Hispanic markets, and use this demographic to obtain a significant advantage over our competitors. We are looking for qualified Hispanic entrepreneurs who want to build something of value and invest in their financial future, as well as the financial future of their families. Tri Tax has roots in targeting Hispanic consumers, as our Chairman and founder did just that when opening the very first Tri Tax business more than 15 years ago. Our proven business model and outstanding training are the reasons behind the incredible success of our franchises. Interested in joining in on our success? Then visit us online at tritaxfranchise.com, or give us a call at 1-888-400-1667. There has never been a better time to own your own business.
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