Join Me At The LTPA Annual Conference

The economy has hit everyone hard, including the Latino community, but the purchasing power of this influential market segment continues to grow. I will be revealing some insider secrets about connecting to the Latino population during this speaking engagement at the Latin Tax Preparers Association (LTPA) Annual Conference December 12 in Orange County, Calif.

Though spending is down across all markets, I want to share with you why courting the Latino community is still a smart move. Because many Latinos have immigrated from countries with economic challenges, a large portion of them operate on a cash basis. So when others are troubled by reductions in credit and interest rate increases, many Latinos have cash available. Knowing how to market to this community is key.

I'm very pleased to share some valuable information with members of the LTPA, an organization in which I firmly believe in. Many things about the tax industry are changing—from preparer licensing to the elimination of major tax software that Spanish-speaking preparers relied on. The LTPA has responded by bringing in different software companies and offering demonstrations in Spanish through a series of webinars to help its members with the transition.

The LTPA is a non-profit organization dedicated to uniting the voices of Latin tax preparers. The LTPA provides its members with discounted Continued Education Courses, access to valuable tax libraries, and access to monthly conference calls on topics from growing their tax practice to important tax law changes and how they affect the community they serve. Its next conference, open to member only, takes place in Orange County, California, December 12, 2009.